Factors influencing product design

Purpose, Style, Content and Layout

Work out what a product is for, then explain how colour, language, audio, visuals and positioning help it do that job.

Client Requirements and Briefs

Read a client brief properly, tell a requirement from your own idea, and explain how a constraint changes the plan.

Audience Demographics and Segmentation

Use age, gender, occupation, income, education, location, interests and lifestyle to justify what goes into a product.

Research Methods, Sources and Data

Choose between primary and secondary research, judge a source, and tell qualitative information from quantitative.

Media Codes and Meaning

Explain technical, symbolic and written codes — camera, sound, colour, lighting, typography, movement and interaction.